Market segmentation through a jobs-to-be-done lens
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Tony Ulwick, Founder and CEO at Strategyn, reflects on a discovery in market segmentation and describes how product managers can use this methodology to pinpoint opportunities for growth.
Kevin Goldsmith, CTO at Avvo, on how they approach continuous improvement across the org —and the strategy they use to make fact-based decisions with data, instead of just gut feeling.
“I’ve lived through waterfall/BDUF, structured programming, top-down, bottom-up, modular design, components, agile, Scrum… and probably others I’ve forgotten about. I’m not convinced any of these things work.”
Claire Lew, CEO of Know Your Company, compiles a list of best practices that should be considered when becoming a remote-friendly company, hiring a remote employee, or going remote yourself.
Ben Thompson is a co-founder at GitPrime where he leads design and customer experience. He is a Y Combinator alumni, with a background in product design, branding, and UX design. Follow @thebent on Twitter.
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