Market segmentation through a jobs-to-be-done lens

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Market segmentation through a jobs-to-be-done lens

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This week: Market segmentation through a jobs-to-be-done lens, Wired to improve: A toolkit for data-driven change management, Why don’t software methodologies work?, 8 things successful remote leaders do

 

market segmentation opportunities for product managers

PRODUCT

Market segmentation through a jobs-to-be-done lens

Tony Ulwick, Founder and CEO at Strategyn, reflects on a discovery in market segmentation and describes how product managers can use this methodology to pinpoint opportunities for growth.

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CTO on how to build an engineering culture of continuous improvement

DATA-DRIVEN LEADERSHIP

Wired to improve: A toolkit for data-driven change management

Kevin Goldsmith, CTO at Avvo, on how they approach continuous improvement across the org —and the strategy they use to make fact-based decisions with data, instead of just gut feeling.

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developer at 10x management on why software development methodologies typically don't work

PROCESS

Why don’t software development methodologies work?

“I’ve lived through waterfall/BDUF, structured programming, top-down, bottom-up, modular design, components, agile, Scrum… and probably others I’ve forgotten about. I’m not convinced any of these things work.”

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CEO on best practices for being remote and hiring remote engineers

REMOTE WORK

8 things successful remote leaders do

Claire Lew, CEO of Know Your Company, compiles a list of best practices that should be considered when becoming a remote-friendly company, hiring a remote employee, or going remote yourself.

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Ben Thompson is a co-founder at GitPrime where he leads design and customer experience. He is a Y Combinator alumni, with a background in product design, branding, and UX design. Follow @thebent on Twitter.

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